University of California at Berkeley
For this project for Cal Berkeley, I was inspired by their beloved bear mascot “Oski”. For the other aspects of the designs, I utilized their University style guide and some graphical elements found in some of their already-established branding.
Two-Sided Three-Panel Mailer
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This two-sided three-panel mailer features an engaging DIY Mascot Mask craft insert, hand-vectored from the ground up by me, inspired by one of the earliest renderings of the University’s beloved mascot.
Custom Animated Email Template
Digital and Social Media Ads
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Copy for the digital and social media ads is meant to be playful, since Oski is anything but ferocious.