Bridgewater State University has a very strict branding guide concerning specific graphics to use, thickness of borders, etc. This was a challenging client, but I am very happy with the finished pieces. 

Parent Postcard

For both the Parent Postcard and the email templates, I decided to keep it as clean as possible and utilized a “blocky” layout that complemented their logo design which was also inside of a large red rectangle block. 

Within their branding guidelines, they use pre-made vector graphics of catchphrases such as “Ever Better”, so I made sure to bring those in and use them as well. 

Email Templates

TIP: Click on image to enlarge