Bagge Strawberries:

Packaging and Label Design

Bagge Strawberries, a local farm from my home state, approached me to help create branded packaging for several of their shop items. While they had an established logo, they had very few supporting brand elements in place, giving me the opportunity to build a creative, cohesive look from the ground up.

I developed a fun, fresh design that complemented their existing logo while capturing the farm’s charm and authentic, homegrown spirit. The final packaging brought a new level of personality and professionalism to their products, helping them stand out to customers in a memorable way.

When designing the packaging and labels for Bagge Strawberries, I wanted the visuals to feel as fresh and handcrafted as the products themselves. I leaned into a playful, vector-based style, sketching and hand-vectoring every element to create a custom, lively design.

The only exception was the strawberry imagery, where I incorporated carefully selected stock photography to add a burst of realism. Blending hand-drawn charm with polished touches, the final design captured the farm’s authentic spirit and brought their brand to life in a vibrant way.

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