TROY University:
Label and Packaging Design
TROY University approached me to design the packaging sleeve for their annual holiday gift — a festive box of chocolates sent out to celebrate and thank their community.
Working within the specific dimensions of a pre-fabricated box, I crafted a design that captured the warmth and spirit of the season while staying true to TROY’s brand identity. The goal was to create a sleeve that felt both polished and celebratory, making the unboxing experience feel extra special for every recipient.
The final design blends holiday charm with university pride, wrapping the gift in a way that felt thoughtful, festive, and uniquely TROY.
TIP: Hover on image to navigate and click on image to enlarge
This design project for TROY University was a straightforward assignment with a creative twist — crafting a holiday chocolate box sleeve that fit the exact dimensions of a pre-fabricated package while still feeling elegant and festive.
I leaned into the university’s branding, featuring their signature maroon paired simply with crisp white to create a clean, sophisticated color palette. To elevate the design, I paired a flowing handwritten script font with delicate vector illustrations of snowflakes and twinkling stars, capturing the magic and warmth of the season.
The final piece strikes a balance between tradition and elegance, turning a simple gift into a memorable, festive, and beautifully branded experience.