University of California Berkeley

This project features marketing and engagement materials created for University of California, Berkeley across print and digital channels, balancing strong brand recognition with clear visual hierarchy through bold color, typography, and imagery.

A key element was the custom Oski mascot mask insert, which I hand vectored and built entirely from scratch to ensure precision, scalability, and seamless alignment with Berkeley’s brand across applications.

The work highlights my attention to detail, custom illustration skills, and ability to transform recognizable institutional elements into flexible, cohesive design assets.